Discovering Roots is a trust that works in Jammu and Kashmir, India. It is founded by Rajni Sharma founder of Azuri India Pvt Ltd, to revive the vanishing Indian Art Traditions. The Trust has taken the first step to revive the lost tradition of handcrafting Pashmina Shawls/Fabrics in a small town in the state of Jammu & Kashmir. And that's just the beginning of our story……

Discovering Roots believes in the principles of Gandhi: to make local handmade goods that are sustainable and eco-friendly. It aims to create a village-based economy that is self-reliant.

Discovering Roots has created a "women empowerment hub" that provides women a platform to showcase their skills and eventually earn a living. We work in a community effort to do this task along with local Weavers and Artisans who are closely allied in bringing out the final product. Khadi-Pashmina is a concept created by Discovering Roots. We use the traditional tools and techniques for hand-weaving khadi to make our pashmina that is eco-friendly and sustainable. Khadi-pashmina is the "purest" form of pashmina found nowhere in the world. It is unique in quality, adornments, and style. We have taken baby steps towards realizing our goal and have finally reached here for you to be able to see, feel and appreciate their work.


Discovering Roots presents which practice Fair Trade that directly helps producers share in the benefits of trade present a line of Khadi-Pashmina collections of stoles, shawls, mufflers, throws, and dress material, these pieces in our collection is a celebration of an experience, discoveries, and passions that brought us where we are today: it is a tribute to the hidden splendor of the Cultural Heritage of India.